"What is the effectiveness and response rate of text message marketing?" Online, you can read dozens of rave testimonials from marketers, entrepreneurs and businesses... But we're also told to be critical with all the information we can find online.
Are you unsure if text message marketing is for your business? Then let us convince you this time, not with laudatory testimonials and stories, but with numbers that speak for themselves.
- 98% of text messages are opened
- 45% of these messages are replied to
- 95% of messages are read within 3 minutes
- 75% of consumers want to receive offers via SMS
- Mobile offers are redeemed 10 times more than print offers
- 25% of respondents have purchased as a result of receiving an SMS
- Recipients of a text message offer are 40% more likely to be prompted to buy
These are outstanding figures, but unfortunately, we cannot give you 100% certainty. As with any marketing channel and medium, results and success can vary from campaign to campaign.
However, certain things can influence the response rate of your campaign. Here are some tips to make sure your campaign is a success:
- Start short and powerful
Attract attention immediately with a short and powerful opening sentence.
- Wording
Words like "quick, buy now, offer ends soon" work very stimulating.
- Tell who you are
The message recipient should not have to guess who you are. Always clearly state who you are and set your company name as the sender ID. When recipients distrust the message, you run a greater risk of opt-outs. Besides, it isn't good for your image.
- The content of your SMS
Make sure that the offer or deal is indeed interesting for your customers. Also, clearly explain the steps they need to take to claim the offer.
- Always link to your website
Always include a link in your message and make sure the link works.
- Make the message relevant
Send the offer only to customers who might be interested in it. Segment your customer database before starting an SMS campaign.
- Be careful when you send your message
Only send out text messages at times when customers can respond. It is important that if the customer responds, you can answer the questions quickly and correctly. So don't send messages after hours.
Sounds interesting, right? Give it a try yourself. Create your free trial account here and send your first text messages today.
How effective is SMS marketing
