In which way and via which channel can we best approach our target group? That is the question that many a marketer and business manager are posing themselves. We have the answer: SMS marketing. Sms marketing is currently one of the best ways to reach your target market. Because the mobile market continues to grow strongly, you are assured of a fast click-through rate and the chance that your message will be opened within 5 minutes. Ideal for stimulating your sales, but also to improve your customer service.
Do you still doubt? Let our 4 tips convince you:
1. In case of high needs
SMS marketing is an ideal tool if you want to communicate something to your target group and when there is little time or when you want your message to be read in a relatively short time. An SMS message is read on average within 3 to 5 minutes. Ideal for a reminder, notification, or in cases of crisis communication to employees.
2. Offer customers a quick way to give feedback.
SMS marketing is perfect for asking for feedback. Customers like to share their opinion when they are satisfied with a product and unfortunately even faster if they are not satisfied with certain aspects of the product and/or service. Sms-marketing offers the possibility to share feedback quickly and easily without difficulty. Paste the link to your survey at the bottom of the message. In our real-time statistics, you can then clearly see how many messages have been read and how many times the link has been clicked.
3. Be ready to respond.
A text message is not only a very direct communication tool, customers also feel that a text message is more flexible than sending an e-mail or calling a general number. When they send an SMS, however, they expect a quick and clear answer. So always try to respond as quickly as possible to their messages.
If it is not possible to be available 24/7, clearly state when customers can reach your customer service. That way, customers know when they can expect an answer and you avoid unnecessary irritation and frustration.
4. Support also after the purchase
The customer journey does not stop after the purchase and therefore your relationship with the customer does not. It is, in our view, an absolute mortal sin not to invest in after-sales service. Customers must also be able to contact your company after a purchase. Via SMS you can help them get the best out of their product or service.
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4 tips to improve your customer service via SMS
