What is Whatsapp marketing?

WhatsApp is one of the most popular apps in the world, with more than 2 billion active users. As a company, it is therefore interesting to use this app for marketing purposes, which is called WhatsApp marketing.

WhatsApp marketing includes all activities where companies use WhatsApp to promote their products or services, provide information, provide customer support, etc. It is a personal way of contacting customers and potential customers, as the communication channel is through an app people use daily for personal communication.

There are various ways in which businesses can use WhatsApp for marketing purposes. Some of them are described below:
 

Promotions and discounts: Companies can notify their customers and potential customers of promotions and discounts via WhatsApp.
 

Providing information: There's a possibility to provide information about their products or services via WhatsApp. For example, this can be useful for providing technical information or manuals.

Contact support: There's an option to offer customer support via WhatsApp. This is a quick way for customers to ask questions or solve problems.
 

Updates on orders: Companies can use WhatsApp to update customers on the status of their orders and shipments. This can be useful, for example, to provide tracking information.
 

Feedback: Businesses can collect feedback from customers via WhatsApp. This can be useful, for example, for improving products or services.

Conclusion

WhatsApp marketing allows businesses to connect with customers and potential customers personally. With the help of our platform, businesses can easily set up and manage WhatsApp campaigns. It is important to note that WhatsApp marketing comes with some challenges. For example, privacy laws must be followed, and sending messages to customers and potential customers must be done with their consent. In addition, it is also important to find the right balance between sending promotional messages and information on the one hand and avoiding spamming on the other.