Use case: SMS opt-ins in-store

Tom & Co is a pet store with many branches in Belgium, France, and the Netherlands. To collect customer data from store visitors and boost their digital marketing, Tom &Co relies on Smstools.

A Mobile Marketing Kiosk (Tablet) was set up in 8 Belgian stores. This allowed store visitors to sign up for the SMS database and receive SMS promotions on special occasions. In this way, Tom & Co was expanding its database with customer data and pleasing the visitor with discounts. A win-win situation, right?